Naim for Automobili Pininfarina

A Partnership Based on Premium Performance

In the electric vehicle era, in-car audio has never been more important – especially when that EV is a luxury hypercar. Developing the ultimate EV audio experience is the goal of the partnership between Naim Audio and Automobili Pininfarina, uniting the brands’ shared values of innovation, precision engineering, premium performance and sustainability.

Combined Expertise

Electrification creates an entirely new dimension and opportunity for audio tuning throughout Battista, plus unique challenges to ensure the system delivers the signature Naim sound: an authentic experience that brings you closer to the music you love. Naim has applied its extensive expertise to enhance the in-car sound performance through a combination of design, engineering and technologically advanced materials, including rare and precious Beryllium.

A material renowned for its rigidity - far exceeding Titanium or Aluminium - Beryllium can extend the frequency response and improve the perception of micro acoustic details. To maximise its potential, Naim has once again called on the savoir-faire of its sister brand, Focal; the French acoustic specialist has pioneered the use of Beryllium in its highly acclaimed loudspeaker and headphone ranges.

A Revolution in Luxury

The Battista will be the most powerful car ever designed and built in Italy and it will deliver a level of performance that is unachievable today in any road-legal sports car featuring internal combustion engine technology. Faster than a current Formula 1 race car in its 0 -100 km/h sub-two second sprint, and with 1,900 hp and 2,300 Nm torque on tap, the Battista will combine extreme engineering and technology in a zero emissions package. The Battista’s 120 kWh battery provides power to four electric motors – one at each wheel – with a simulated WLTP range of over 500 km (310 miles) on a single charge.

Combining breathtaking power and sumptuous luxury, every Battista pure-electric hypercar will be hand-crafted by Pininfarina in Italy, with deliveries to clients worldwide beginning early in 2021. No more than 150 of these masterpieces of design will be created, each specified with a bespoke in-car Naim Audio system.

Iconic Design for the Electric Era

Pininfarina has created many of the world’s most iconic and desirable car designs of the past 90 years. It brings styling and production expertise to Automobili Pininfarina, powered by Mahindra & Mahindra, which brings its own experience of cutting-edge ‘race-to-road’ sustainable high-performance technological innovation. Mahindra Racing has competed in every Formula E race since the top-flight EV championship began in 2013.

Automobili Pininfarina is based in operational headquarters in Munich, Germany, with a team of experienced automotive executives from luxury and premium car brands. Designed, engineered and produced by hand in Cambiano, near Turin, Italy, the Battista hypercar and all future models will be sold and serviced in all major global markets under the brand name Pininfarina.

Naim for Automobili Pininfarina a thrilling sound experience that is as revolutionary as Battista itself.

BATTISTA, the Record Breaker

Bespoke Battista Audio System

Our designers and engineers have seamlessly integrated custom speakers and associated electronics into the luxurious interior of Battista. We have drawn on the acoustic expertise of our fellow VerVent Audio brand, Focal, to optimise all speakers for their unique environment, while our own audio masters have tuned the hypercar’s amplification and built-in Digital Signal Processing (DSP) system to deliver a truly immersive listening experience.

Precise locations, directions, the way of integrating the speakers in the interior vehicle design - all have gone through several testing iterations aimed at maximizing the acoustic performance and delivering the purest experience of music, as close as possible to the original live source.

Extensive Collaboration for a Seamless Design

The bespoke Battista audio system delivers an incredible 1300 Watt of sonic power through 10 speakers arranged inside the exquisitely appointed cabin of the Battista. The new system features a Dual Voice Coil Subwoofer located between driver and passenger seats, with super-tweeters amplifying higher frequencies situated behind the seats and in the panels of Battista’s dramatic butterfly doors.

Tuning is optimised for both driver and passenger: a symmetrical speaker layout creates an auditorium-like studio effect, with realism and ambiance that will make it seem as if musicians are playing inside Battista itself. You will experience a completely new dimension of sound, where unwanted noise is cancelled and the focus is on the pure pleasure of driving the Battista.

Unrivalled Engineering and Design

Naim and Automobili Pininfarina share a commitment to sustainability. Naim Audio has long held a ‘Built to Last’ ethos, seeing every Naim product as an investment in many years of extraordinary musical experiences, with the service to match. We can still repair almost every product in our service and restoration department in Salisbury, where our skilled technicians have the experience to breathe life into classic Naim Audio equipment.

Likewise, from its inception, Automobili Pininfarina aims to be the most sustainable luxury car brand in the world.


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